Farah Marafie

AOI is the brainchild of young, London-based Fashion Designer and Creative Director, Farah Marafie. Farah completed her BA in Fashion Design at Parsons School of Design in New York and her MA from Central Saint Martins in London. She trained at various fashion houses, from luxury brands, to streetwear labels. These experiences have fine-tuned her skills and eye-fuelled Farah’s desire to sculpt her own universe. One that would operate asymmetrically to an industry norm driven by quantity, speed and scale.  

The Kuwaiti Lebanese designer has set her sights on developing a collection of collectibles. AOI is a rarefied brand that encompasses sensorial wearable pieces of art. Each edition is born out of the exploration of an archetype, re-imagined in collaboration with specialist makers worldwide.