AOI is an acronym for ‘An Ocean of Ideas’.

Just as the ocean is ceaselessly in motion, AOI is conceived as a multi-disciplinary design house that embraces a swell of ideas and rhythms, inspired by music, colors, textures and other enigmatic forms of art. A unique duo of products, made using exceptional materials and know-how, is dropped twice a year in limited edition runs; championing the quality, craft and time that it takes to make. Forming an archive from day one, AOI generates a gallery of collectible, wearable pieces of art, that also hang as abstract forms. 

 

The mission is guaranteed: to create objects of permanence, with no restocks, reproductions or re-releases. This enables the Design House to have full control over the quality and integrity of how each item is made. Inspired by the mysterious and powerful allure of the ocean, every concept weaves and flows with a multitude of ideas. No wave is alike. 

AOI praises unique, individual objects of art that can live on for generations. 

BRAND

AOI is an acronym for ‘An Ocean of Ideas’.

Just as the ocean is ceaselessly in motion, AOI is conceived as a multi-disciplinary design house that embraces a swell of ideas and rhythms, inspired by music, colors, textures and other enigmatic forms of art. A unique duo of products, made using exceptional materials and know-how, is dropped twice a year in limited edition runs; championing the quality, craft and time that it takes to make. Forming an archive from day one, AOI generates a gallery of collectible, wearable pieces of art, that also hang as abstract forms. 

 

The mission is guaranteed: to create objects of permanence, with no restocks, reproductions or re-releases. This enables the Design House to have full control over the quality and integrity of how each item is made. Inspired by the mysterious and powerful allure of the ocean, every concept weaves and flows with a multitude of ideas. No wave is alike. 

AOI praises unique, individual objects of art that can live on for generations. 

FARAH MARAFIE

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AOI is the brainchild of young, London-based Fashion Designer and Creative Director, Farah Marafie. Farah completed her BA in Fashion Design at Parsons School of Design in New York and her MA from Central Saint Martins in London. She trained at various fashion houses, from luxury brands, to streetwear labels. These experiences have fine-tuned her skills and eye-fuelled Farah’s desire to sculpt her own universe. One that would operate asymmetrically to an industry norm driven by quantity, speed and scale.  

The Kuwaiti Lebanese designer has set her sights on developing a collection of collectibles. AOI is a rarefied brand that encompasses sensorial wearable pieces of art. Each edition is born out of the exploration of an archetype, re-imagined in collaboration with specialist makers worldwide.

FARAH MARAFIE

AOI is the brainchild of young, London-based Fashion Designer and Creative Director, Farah Marafie. Farah completed her BA in Fashion Design at Parsons School of Design in New York and her MA from Central Saint Martins in London. She trained at various fashion houses, from luxury brands, to streetwear labels. These experiences have fine-tuned her skills and eye-fuelled Farah’s desire to sculpt her own universe. One that would operate asymmetrically to an industry norm driven by quantity, speed and scale.  

The Kuwaiti Lebanese designer has set her sights on developing a collection of collectibles. AOI is a rarefied brand that encompasses sensorial wearable pieces of art. Each edition is born out of the exploration of an archetype, re-imagined in collaboration with specialist makers worldwide.

VISION AND VALUES

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Micro Production. Twice a year, our London-based design house releases a new selection of handmade collectibles. Each work of art is hand numbered, limited-edition and never reproduced. Working alongside masters in their craft; skilled makers who have learnt their artistry from generations that came before them and use best-in-class materials, we ensure longevity. We want to preserve this art of global craftsmanship. Once sold out, our products become a part of our carefully-edited archive.


Small Footprint.  AOI’s collectables are made by hand in limited quantities. Because we value rarities, our desire is to create fewer pieces that leave a lasting impression. In this approach, we use less resources to create quality items that stand the test of time, minimising our environmental impact. Committed to controlling our eco-footprint, our modernized procedure of sustainable micro-production is a promise never to be broken from day 1. 


Bold Ideas. Sharp design, keen attention to detail, and perfected tailoring are the key elements of our wearable art.  

VISION AND VALUES

Micro Production. Twice a year, our London-based design house releases a new selection of handmade collectibles. Each work of art is hand numbered, limited-edition and never reproduced. Working alongside masters in their craft; skilled makers who have learnt their artistry from generations that came before them and use best-in-class materials, we ensure longevity. We want to preserve this art of global craftsmanship. Once sold out, our products become a part of our carefully-edited archive.


Small Footprint.  AOI’s collectables are made by hand in limited quantities. Because we value rarities, our desire is to create fewer pieces that leave a lasting impression. In this approach, we use less resources to create quality items that stand the test of time, minimising our environmental impact. Committed to controlling our eco-footprint, our modernized procedure of sustainable micro-production is a promise never to be broken from day 1. 


Bold Ideas. Sharp design, keen attention to detail, and perfected tailoring are the key elements of our wearable art.